London-based fashion brand COS has made a grand debut at American Dream, marking its first-ever store in New Jersey. Known for its contemporary designs inspired by current culture, COS offers a range of iconic wardrobe pieces, elevated essentials, and innovative designs that withstand the test of time.
With a dedicated focus on quality and sustainability, COS takes a bespoke approach to design, creating unique collections that beautifully blend function and timeless style. Since its establishment in 2007, COS has rapidly expanded across Europe, Asia-Pacific, North America, and the Middle East. Today, the brand boasts an impressive portfolio of 248 stores, spanning 48 physical markets, 38 online markets, and selected wholesale partnerships.
Bryan Gaus, General Manager of American Dream, is thrilled to welcome COS to New Jersey, solidifying American Dream's position as a sought-after destination for global brands. He expresses his excitement, saying, "Our guests will love the brand's craftsmanship and attention to detail, which creates both durable and high-quality clothing."
The newly opened 6,103-square-foot COS store at American Dream embodies the brand's commitment to conceptual design and circularity. The space showcases both womenswear and menswear, with a strong emphasis on craftsmanship, fine detail, and modern tailoring. Notably, 48% of the materials used in the store's construction have been repurposed from previous locations, including recycled rails and concrete plinths. COS can be found in Court D, Level 2, offering visitors a captivating shopping experience.
COS's entry into American Dream signifies not only the brand's expansion and growing presence but also the continued appeal of the destination itself as a hub of fashion and retail. As COS continues to make its mark on the global fashion scene, their focus on sustainability and timeless design is genuinely resonating with consumers.
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American Dream Instagram: @americandream
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