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Writer's pictureVidya Sutar

Denimville Revolutionizes Production Efficiency with Coats Digital's GSDCost

Denimville, the renowned global jeans and sportswear manufacturer, has made significant strides in optimizing production efficiency and reducing costs. The Guatemala City-based company has partnered with Coats Digital, a pioneering technology provider, to adopt its cutting-edge solution, GSDCost. This move is set to revolutionize Denimville's production processes and pave the way for enhanced success in the competitive fashion landscape.



Denimville, best known for its high-quality fashion jeans trusted by global brands such as Abercrombie, Hollister, and Loft, has always thrived on innovation. By integrating Coats Digital's GSDCost into its digital ecosystem, Denimville aims to standardize cost-to-make processes and improve method-time-cost efficiencies. The results are expected to be substantial, with projected improvements ranging from 4 to 7 percent, depending on the garment.


Headquartered in Guatemala City, Denimville employs a skilled workforce of 1,300 individuals and produces over 35 million pieces each year. Their commitment to quality rests upon utilizing innovative production processes, meticulous attention to detail, and the finest, most durable materials. With the adoption of GSDCost, Denimville aims to take their operations to new heights by ensuring accurate sewing methods, streamlined line balancing, reduced costs, and the introduction of realistic performance targets for machine operators, all while ensuring fair wages.


By undergoing rigorous GSDCost training conducted by Coats Digital's experts during the initial phase of the solution's implementation, Denimville has successfully re-engineered its production processes. Edwin Cifuentes, the engineering manager at Denimville, acknowledges the need to consistently improve systems to meet the demands of an increasingly globalized world. This partnership with Coats Digital allows Denimville to integrate seamlessly with their existing FastReactPlan and VisionPLM solutions, resulting in enhanced integration synergies and a boost in operational excellence.


Georgina Vazquez, the project manager at Coats Digital, expressed excitement about the collaboration with Denimville, Central America's premier denim manufacturer. The adoption of GSDCost will enable the team to establish accurate Standard Minute Values (SMVs), improve operational standards, and optimize production methods. Denimville's CEO, Daniel Hernandez, recognized the value of GSDCost early on and promptly ensured his team became GSDCost certified. The company's commitment to adopting innovative and robust fashion technology solutions makes it a beacon of industry best practices.


With this partnership between Denimville and Coats Digital, the sewn products industry is witnessing cutting-edge advancements in method analysis and pre-determined times. GSDCost's international standard provides a common language and benchmark for accurate cost prediction, fact-based negotiation, and efficient garment manufacturing. This collaborative, transparent, and sustainable approach supports Denimville in realizing its CSR commitments while achieving operational excellence.


As Denimville continues to surpass expectations and remain at the forefront of the fashion industry, this collaboration with Coats Digital is a testament to the power of innovation and technology. The integration of GSDCost has set the stage for the company's future growth and success, ensuring that it continues to deliver high quality, sustainable fashion for years to come.


References: Coats Digital


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