Are you noticing the recent surge in the world of pyjama brands? Sleepwear has morphed from an afterthought into a crucial fashion category. In the past, it was often overshadowed as an accessory to lingerie, lifestyle, or clothing lines. However, with one-third of our lives spent in slumber, it's high time we start dressing impeccably for this cherished downtime.
Even before the pandemic, luxurious nightwear was gaining traction; lockdowns only amplified its popularity. Online searches for pyjamas in the UK have soared by an astounding 50% since the first lockdown. Established players like Olivia Von Halle and Eberjey now welcome newcomers Sleeper, Dora Larsen, and Deeba London, adding their unique flair to the scene.
The standout feature of 2023's best pyjama brands lies in their remarkable versatility. These sets excel not only in lounging or working from home but also transform seamlessly into summer dresses or sophisticated party wear. With changing lockdown restrictions over the past two years, the fashion industry has embraced comfort, making luxurious lounge pieces the epitome of desk-to-dinner elegance.
Deiji Studios and If Only If Nightwear produces breezy nightdresses that exude a chic aesthetic, too stylish to limit to the confines of home, doubling as fabulous beach cover-ups. Sleeping With Jacques offers subtly tailored velvet two-pieces, while Sleeper's feather-trimmed sets exude a luxurious appeal. Elevate their loungewear to new heights by pairing it with heels and statement jewellery.
If your top priority is a night of undisturbed slumber, you'll discover numerous pyjama brands that champion breathable fabrics like cotton poplin, linen, and Modal-jersey. These materials ensure optimal comfort, transforming bedtime into an indulgent and truly luxurious experience.
Source: Elle
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