What started as a small venture for three women has today become a household name in the world of interior design. OKA, founded by Lady Annabel Astor, Sue Jones, and Lucinda Waterhouse, opened its doors to bring unique designs from the Far East to shoppers in the West.
Lady Astor, a serial entrepreneur with a passion for home décor, embarked on a mission to find items to decorate her holiday home with. She invited two friends along to help: Sue Jones, whose background in decoration included stints at Jasper Conran and Colefax and Fowler, and Lucinda Waterhouse, a skilled horticulturist with an eye for exquisite faux flowers.
Together, the trio set out to bring a touch of the exotic to Western homes, creating a catalogue of charming home upgrades. Their unique designs, inspired by the Far East, were an instant hit with consumers seeking something beyond the usual high street offerings.
From its humble beginnings, OKA has grown from strength to strength. The brand offers a range of products, from furniture to soft furnishings, each infused with the charm and elegance of the East. With its head office still located in the heart of the English countryside, the brand has expanded to include showrooms across Britain, France, and the United States.
The exceptional quality and craftsmanship of OKA's products have earned the brand a loyal customer base. The company sold products to over 80,000 customers worldwide in 2020, and its social media following has grown to over 300,000 followers on Instagram alone.
OKA's commitment to sustainability is reflected in its product range. The brand makes a conscious effort to source products sustainably and ethically, using eco-friendly materials wherever possible. OKA's emphasis on sustainability aligns with the growing consciousness of the environment among modern shoppers.
The success of OKA is a testament to the vision and creativity of its founders. The trio's mission to create a unique catalogue of charming home upgrades resonated with consumers globally and continues to inspire aspiring entrepreneurs today.
References:
OKA Website: https://www.oka.com/
Commentaires