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Writer's pictureTarun Thadani

Taangerine Tiger - By Desingner Aarti Mahtani

Updated: Oct 27, 2023


Introduction:

In the realm of fashion, Aarti Mahtani has made a mark with her namesake Luxury Indian Couture House. However, she didn't stop there. Aarti Mahtani has now embarked on a new venture, TAANGERINE TIGER, offering a fresh perspective on contemporary ready-to-wear fashion for the modern woman. With a focus on celebrating empowered women, body positivity, inclusivity, and individuality, Aarti Mahtani aims to empower women to live their best lives through her brand.


The Fusion of Cultures and Aesthetics:

Aarti Mahtani's exposure to diverse cultures and aesthetics during her travels from a young age has greatly influenced her designs. This global influence is evident in TAANGERINE TIGER's collections, which seamlessly blend the intricate beadwork of India with versatile silhouettes. The brand presents a captivating canvas of bold prints and vibrant colors, creating a unique fusion of cultures that celebrates diversity and individuality.


A Love for Flora:

A consistent theme throughout Aarti Mahtani's work is her profound love for flora. This passion is reflected not only in her signature couture label but also in TAANGERINE TIGER. The brand's ethos resonates with the designer's affinity for nature, infusing floral elements into the collections. This connection to nature adds a touch of elegance and timelessness to the brand's designs, further enhancing its appeal.


Empowering Women with TAANGERINE TIGER:

TAANGERINE TIGER is proud to announce its collaboration with Women's India Trust (WIT). This partnership aims to provide underprivileged women with opportunities to learn essential skills in stitching and other crafts, enabling them to achieve self-sufficiency and independence. By supporting WIT, Aarti Mahtani and TAANGERINE TIGER exemplify their commitment to empowering women not only through fashion but also through social impact initiatives that uplift and transform lives.


Conclusion:

Aarti Mahtani's journey as a designer has evolved from her luxury Indian Couture House to the creation of TAANGERINE TIGER, a brand that embraces contemporary ready-to-wear fashion while celebrating empowered women. With a diverse range of influences and a passion for flora, Aarti Mahtani infuses her designs with an exquisite blend of cultures and aesthetics. Furthermore, her collaboration with Women's India Trust demonstrates her commitment to making a positive impact and empowering underprivileged women. Through TAANGERINE TIGER, Aarti Mahtani continues to inspire women to embrace their individuality, pursue their dreams, and live their best lives.



Blossoming in beauty, this one-piece from the Forget Me Not collection is adorned with captivating floral prints on luxurious linen cloth.















To find additional details, please visit their website at https://taangerinetiger.com/.







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