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Writer's pictureAkshata Sutar

Toteme Expands into Fine Jewelry with a Sustainable Edge

In a bold move that blends sustainability with craftsmanship, Swedish fashion label Toteme has ventured into the world of fine jewelry. This exciting expansion marks a significant step in Toteme's journey, as they introduce an inaugural collection of stunning diamond-set midi rings and a chain necklace crafted from 18-karat recycled gold. Combining the allure of luxury with an eco-conscious twist, Toteme has successfully captured the essence of responsible luxury.




Toteme's debut jewelry collection offers a seamless fusion of style and environmental consciousness. The 18-karat recycled gold used in the pieces is meticulously handcrafted in the Arezzo region of Italy using sustainable practices. Responsible sourcing is at the heart of Toteme's approach, with ethically sourced diamonds taking center stage in their designs.


Led by a commitment to reducing their carbon footprint and minimizing waste, Toteme's foray into fine jewelry serves as a shining example of sustainable luxury. These elegant yet environmentally-conscious pieces epitomize the brand's dedication to supporting a more ethical and responsible fashion industry.


By incorporating recycled gold and ethically sourced diamonds, Toteme aims to raise awareness about the significant impact that sustainable practices can have in the jewelry sector. Their steadfast belief in eco-conscious craftsmanship paves the way for a more socially and environmentally conscious industry.


This pivotal launch is accompanied by a campaign shot by renowned photographer Steven Meisel and styled by acclaimed fashion stylist Karl Templer. These industry heavyweights perfectly capture the essence of Toteme's new jewelry collection, showcasing the beauty of the pieces against a backdrop of sophistication and elegance.


With this expansion into fine jewelry, Toteme aims to inspire other brands to follow suit and explore more sustainable practices within the industry. By highlighting the importance of responsible sourcing and pushing the boundaries of eco-conscious luxury, Toteme sets a benchmark for the fashion community.



Swedish Brand Transforms Jewelry Industry with Ethically Sourced Pieces

The Swedish label's commitment to sustainability extends beyond their jewelry collection. Toteme continues to make strides in reducing waste throughout their supply chain, promoting circularity and offering a more sustainable approach to fashion consumption.



As the demand for sustainable and ethical products grows, Toteme's entry into the fine jewelry market is a timely and necessary addition. By incorporating recycled materials and ethically sourced diamonds, Toteme showcases their dedication to designing and producing jewelry that not only celebrates beauty but also respects the environment.


In a fashion industry that is increasingly embracing sustainability, Toteme's expansion into fine jewelry solidifies their position as a leading force in ethical and luxurious design. Their commitment to responsible practices sets a remarkable standard for others to follow, contributing to a more sustainable future for the industry as a whole.


References :- Toteme

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